Off the west coast of Scotland, in the shadow of brooding mountains, is Scotland’s most remote distillery and home to the latest innovative new single malt whisky - Isle of Jura’s Superstition.
 
Superstition is a union of two Jura styles - one bold, strong and peated, the other warm and delicate. It is created from the marriage of traditional Islay style peated barley and a selection of aged malts. The result is a first in malt whisky and a sensational new taste experience for drinkers.

Its intriguing name – Isle of Jura Superstition - is derived from the beliefs of the people of the Hebrides, a group of Scottish islands steeped in myth and legend. At the heart of Hebridean tradition is the peat to which their ancestors depended on to provide their warmth and fuel. For hundreds of years it was peat within which the Clansmen of the islands were buried. The legacy of peat steeped in myth has led the people of Jura to follow an age-old superstition, which states it is unlucky to cut peat in April, as opposed to May.

To symbolise the life-giving force of the peat on Jura and the myths
surrounding it, each bottle of Superstition features the Ankh cross. The
cross is deemed to conduct the divine power of immortality - anyone close by is believed to absorb its positive energy. Just as peat sustains island life and whisky is the water of life, so the cross sustains
eternal life.

Commenting on Isle of Jura Superstition, Distillery Manager,
Michael Heads said:
“The creation of Superstition adds another unique and original
product to our portfolio and is a real first for malt drinkers. Its taste and
style truly embody the spirit of the island of Jura and reflect themethods, which have remained unchanged for centuries. The complex aromas of
Superstition slowly release its many mysteries – spice, honey, pine and
peat – to offer drinkers a magical and intriguing taste experience.”

International Marketing Manager for Isle of Jura,
Chris Conway said:
“The global whisky market has grown steadily over the last 10 years and
is forecast to grow at five per cent over the next five years. This is the
first time a malt whisky has been married in this manner and we believe
there has never been a better time to introduce such a product, with such a high demand for new and innovative malt whisky brands.”

Isle of Jura Superstition will be available from the end of December 2002